Why is MK (Michael Kors) suddenly popular?

Michael Kors has been very hot recently, and this year in the world’s Open shop is also very fast, and their number of open shop worldwide can reach three digits, because the volume of open shop to stimulate sales growth quickly. At the same time, consumers have become inert to traditional old luxury goods, and they need new brands to meet their diverse needs.

These lightweight brand price is very high, prices will not be as expensive as a first-line luxury, but the quality is also very good, and design is trendy, fashion, of course, is sought after.

Michael Kors is a famous American fashion designer Michael Kors’s personal name. Designer Michael Kors is a minimalist, his design style is simple and clear, love the use of high-grade fabric sewing clothing, cashmere knitted style is his forte, but also good at the design of expensive sportswear, is not divorced from the reality of the fantasy home, the New York City of Paris, with its own design, won the attention of the world.

The Michael Kors brand combines stylish, comfortable, sexy and sporty winds to create an elegant, personable, gorgeous charm.

Michael Kors’s Selma bag series is definitely a star package. In the domestic people often call it “ear bag”, modelling unique, and version is very good, even if used for a long time, will not easily deformed.


The identification method of MK Bag’s true and false bags

Michael Kors is the international three-line brand, said that it is the third line because it is cheap, quality of workmanship can not be called line line, but also said it is big, because its sales really large. Meng Pig is not selling bags, this paste specifically to combat some of the fake Mk bag cheat sellers, this post is specifically about the basic situation of MK and identify the true and false Michael Kors several points of recognition.

1 Dumplings bag

This is my favorite section, Litchi veins, not stereotypes bag, in the many sections of the MK price high. This bag distinguishes the main attention two points, one is the bottom is nails, flat, and there are ornaments, there is no engraved “Michael Kors” words. So there are lettering you know, that is, can be identified as a fake bag.

2 ava

This is not very good to distinguish, because the characteristics are too few, but its top has a slight radian, very natural. Fortunately, the current market in the general feedback is that this fake bag compared to other sections less. In addition, the Mini has no dust bag and manual, then those who swear to bask in the dust bag and instructions, you know!

3 Lock Bag

MK Lock bag looks good, but slightly heavier. The bottom has the nail, the circular bulge, above has the inscription “The Michael kors” the word, the key is certainly may unlock. At present, most of the fake lock bags appear at the bottom of the nail, but the nails are rough workmanship, and did not engrave the words “Michael Kors”, more friends have a rough imitation of the lock bag, the key can not open the locks

Michael Kors:We never overlook consumers

In the matter of advancing with the Times, the American light luxury brand Michael Kors has never left a half step. In a country where there is no haute couture tradition, and jeans are born, Michael Kors a heavy historical burden and strives for a more leisurely and efficient lifestyle.

Now on the streets of the United States, Michael Kors handbags and watches are everywhere, to a large extent, the light luxury brand has become synonymous with American fashion. Although often criticized as “too commercialized”, Michael Kors’s vision has been demonstrated with the full penetration of leisure style and pro-populism in the fashion industry in recent years.

Michael Kors in 1981 created the same name light luxury brand, the brand completely project the designer himself a complete set of life philosophy. The identity of child actors since childhood has given Michael Kors a chance to glimpse the lifestyle of American celebrity celebrities. Later at the New York Fashion Institute Fit Learning Design, he used the internship in Lothar ‘ s to start exercising with the celebrity circle of communication skills. Before graduating, officially started the fashion business.

“What is American fashion?” The United States does not have a history of advanced customization, but we invented jeans, T-shirts, sneakers, we invented the casual style, we designed for ‘ speed ‘ and the birth of fashion and accessories. “In an exclusive interview with Michael Kors in the fashion headlines, he has been unabashed in his pursuit of a faster and more efficient lifestyle, designed to cater to the versatility of busy business people, which condenses into the brand’s core jet set style.”

While it is still customary to define brands such as Michael Kors, Ralph Lauren, and Tommy Hilfiger in the fashion of the United States, with the development of globalization, the comfortable and leisure lifestyle is gradually recognized, and American fashion has become a global fashion. “Michael Kors will never flag slogans, but if it is comfortable and changeable, and the product of busy life is American fashion, then people call us fashion, but I think we are global.” ”

So while the luxury industry has always been known for its conservatism, globalisation and social media have long appeared on the brand’s agenda for the daring Michael Kors.

The first is rapid global expansion, with a near-radical open shop strategy that makes Michael Kors a global household. With the increasing importance of the Chinese market, Michael Kors brand has increased its commitment to the Chinese market.

“With the expansion of our store network, increased brand awareness and strong growth in Chinese business, the number of stores is expected to reach 200,” said Brand CEO John Idol. China’s urbanisation has accelerated, the middle class has grown faster, and consumers ‘ buying opportunities have brought better growth opportunities for businesses. ”

Michael Kors, who is keenly aware of Chinese consumers ‘ close attention to fashion, thinks young people in China tend to focus on fashion earlier and become more international than younger Americans.

How does a fan Super 38 million Mk become a strong competitor to coach?

In order to produce the best content, Michael Kors has created a new media community that encourages the team to spend time each day exchanging recent trends and hotspots.  Michael Kors has become the most digitized lightweight luxury brand, In a short span of more than 10 years to become a more than 70-year-old brand of light luxury coach rival. Michael Kors has been hanging on to the title of “social media” for some time. Today, Michael Kors social media fans more than 38 million, the latest quarterly results show that Asian sales soared 30%, social media promotion is essential.

At present, Michael Kors has a total of 10.4 million fans on Instagram, 5 times times as many fans of its rival coach, according to the inquiry.

Walking on the American road, people will find Michael Kors handbags everywhere, but in fact Michael Kors more famous is its watch. Famous Instagram Fuckjerry even joked that “Your mouth says you is not like the other girls but Your Michael Kors watch says something Else” ( Your mouth says you’re different from other girls, but your Michael Kors watch proves you’re not.

There is no doubt that Michael Kors himself to participate in the reality show flyover when the witty vomit trough, coupled with his relationship with various stars, it is easy for him in the American heart to establish a “female girlfriends fashion designer” brand image.

The freedom of the new media and the effectiveness of the dissemination of marketing to achieve the effect of unprecedented. In the past, the brand wanted to make sound through the media, had to deal with the issue of media investment, but now social media has established a viral transmission of the voice of the media platform, a biography of the rapid spread of 22 to three of the speed of an interesting idea can instantly detonate the world.

In fact, Michael Kors in the Asia-Pacific region before the time, in New York headquarters dedicated to the Asia-Pacific market Communications Manager position, remote management in New York. Fashion brands fear that the image of another country will be distorted, so all directions, direction, filming and mapping must be made from Headquarters in New York. What they need is a manager who understands the Asian market, social media and brand understanding to control strategy and direction, specialize in Asian markets, and transfer headquarters knowledge to the Asia-Pacific region for the first time.

Michael Kors’s famous feature is that it has long put the focus of global delivery on digital media, getting out of the way of investing a lot of money in traditional media. While other brands are still immersed in traditional media, Michael Kors became one of the first fashion brands to bet on social media.

At first, many people thought that Instagram was just a filter software, but Michael Kors identified it as a social networking tool with potential for the future, and became the first brand to land in Instagram, and the first brand to try out the Instagram information stream, Media evaluation of this move is “prescient” and “novelty”.

Michael Kors launched Fashion Smart Watch Series in China

Michael KORS is honored to launch the Michael KORS access touchscreen smart watch series in China, as well as its newest generation of smart wrist watch Sofie and Grayson. Sofie and Grayson Smart wrist watch will be very attractive style and technical innovation with the brand’s iconic modern luxury perfect combination of its design philosophy adhering to the seamless integration of technology and society.

“I believe that future fashion will combine excellent design, personalized style and innovative technology,” says Mr Michael KORS, the designer, “Michael KORS Access’s sensational effect is an indication of the future ahead.” It’s exciting to be able to offer a new generation of smart watches and a hybrid smart wrist watch. ”

The MICHAEL KORS Access smart watch, launched in the US in September 2016 and sold in a global market, has expanded the range of coverage in China, marking a brand new and significant opportunity. “Michael KORS access to China is an important development opportunity for us,” said John D. Idol, chairman and chief executive of Michael KORS. Through the global expansion of the Michael KORS Access series, we have further positioned ourselves to understand the integration of fashion and technology and to invest in this area. ”

All of Michael KORS’s access touch-screen smart wrist watch offers customizable features that perfectly meet the needs of high-end, busy and socially active urban upstarts. Both stylish and functional, MICHAEL KORS Access selects a variety of stylish dials to choose from, including a digital dial for the gym, a vibrant sparkling gem night dial, and other custom dials that bring infinite possibilities. The Michael KORS Access family also offers a replaceable silicone strap and leather strap that highlights personality.

Sofie Smart wrist Watch is beautifully shaped and feminine. Slim and lightweight, with a jeweled border and a 1.19-inch full dial AMOLED (organic light-emitting Diode Active array technology) display with a resolution of 390×390, with an ambient light sensor that prolongs battery life. The watch has six different coating combinations and two replaceable straps to choose from.

Grayson aims to meet the young people’s 24-hour life style. The Smart wrist Watch uses a 1.39-inch full dial AMOLED display, with a resolution of 454×454 pixels, and a rotating crown that can be used for fast scrolling. The watch has two kinds of electroplating designs to choose from and is equipped with two interchangeable straps.


MK Outlet Michael Kors Selma Saffiano Leather Tote Bag MK8704 Grey

Michael Kors Selma Saffiano Leather Tote Bag MK8704 Grey
– saffiano leather
– Polished hardware
– Double rolled leather handles
– Removable shoulder strap.
– Top Zip Closure
– Inside zip pocket
– monogram lining; one zip and compartments.
Size: W35 x H24 x D12 cm